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In 2025, AI has revolutionized online shopping by simplifying research, price comparisons, and checkout processes. Tools like ChatGPT, Google’s AI Mode, and Edge’s Copilot save time and money. ChatGPT’s Shopping Research tool builds customized gift guides based on user preferences, while Google’s AI Mode retrieves and compares listings from multiple retailers. Edge’s Copilot Mode analyzes product pages and streamlines purchasing on Amazon.
Amazon’s Rufus assistant excels in personalizing recommendations and tracking deals. For non-Amazon shopping, Walmart’s Sparky and Shopify’s Shop pull from various retailers, though they have limitations in automated buying. Visual search tools like Google Lens enhance the shopping experience by identifying and sourcing products using images.
These AI tools transform shopping by providing targeted recommendations and simplifying research, making them invaluable for time-pressed consumers. They offer free pricing, with premium options available, and ensure purchases only proceed with user confirmation.
